As part of the Federal Tobacco Control Strategy, the Government of Canada has launched a new national tobacco cessation awareness campaign with the Canadian Cancer Society to encourage young adult smokers aged 20 to 24 to quit smoking and stay smoke-free.

Why use social media?
Research shows that quitting smoking is contagious. People are much more likely to stop smoking and stay smoke-free if they belong to a group of like-minded individuals who are quitting or have already quit. Through using social media channels such as Facebook, Twitter and YouTube, young Canadians can tap into a support network that can help them succeed. As well, young adults are online and are using social media anyways – so it is a good way to get them involved with the campaign.

What resources are available to help young smokers quit?
The Break It Off website links young smokers to a number of resources to help them quit. Some of the highlights include:

  • The Break It Off mobile application to help smokers track their break-up progress and overcome cravings and triggers when they happen
  • A Facebook Relationship Status feature that allows smokers to proudly announce their break-up with smoking to their network of friends encouraging positive feedback and support from others
  • Access to a quit coach through the pan-Canadian Quitline at 1-866-366-3667.
Where can I get more information?
For more information about the campaign, please visit the Break it Off website
Success is a journey, not a destination.
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